Air China is the only civil aviation company in China that flies the national flag. It is a member of the world's largest aviation alliance, Star Alliance, and the official air passenger partner for the 2008 Beijing Olympics and Paralympics, as well as the 2022 Beijing Winter Olympics and Paralympics. In terms of air passenger transport, cargo transport, and related services, it is in a leading position domestically. In 2023, according to the evaluation of the World Brand Laboratory, the brand value of Air China is RMB 235.162 billion, ranking first in China's civil aviation industry.